Doing Business in London? Here’s Why You Need Video Marketing
London is one of the world’s most vibrant business hubs—and one of the most competitive. Whether you’re running a tech startup in Shoreditch, a luxury brand in Mayfair, or a family-run café in Notting Hill, getting noticed online is tough. That’s where video marketing comes in.
With thousands of brands competing for attention, your message needs to be bold, clear, and visually compelling. Video content does exactly that. It stops the scroll, captures attention, and delivers your brand message with clarity and emotion.
Fact: People retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. What Type of Video marketing do you need? SDimaging
2. Improve Your Google Rankings
Search engines prioritise video. Embedding well-optimised video on your website (especially with “London” in the tags, title, and description) can significantly improve your local SEO. This means higher rankings on Google Maps and more traffic from users searching for your services in the area.
Pro Tip: Upload your video to YouTube and embed it on your site—Google favours this combo!
3. Engage London’s Mobile-First Audience
[Image idea]: Person watching a branded video on their phone while riding the London Underground.
Over 90% of UK users access content via mobile, and video is the #1 preferred format. That means bite-sized, high-impact video content (optimised for vertical viewing) is key to capturing attention on platforms like TikTok, Instagram, and LinkedIn.
4. Tell Your Brand Story Authentically
Londoners appreciate authenticity and local relevance. Video lets you show—not just tell—who you are. A short behind-the-scenes clip in your shop, interviews with your team, or testimonials from happy clients around London builds trust and relatability.
Use case: A client testimonial filmed in their own London office shows real impact in a local context.
Your city is your brand’s backdrop. From street art in Shoreditch to corporate towers in Canary Wharf, London offers incredible visual assets that can elevate your brand’s video and build a strong local identity.
Final Thoughts
Video marketing isn’t just another digital tool—it’s a vital growth engine, especially in a fast-paced city like London. If you’re not using video, your competitors probably are.
Ready to Bring Your Brand to Life on Screen?
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Explore our portfolio to see how we help London brands create powerful video content that gets results.
